Digital Marketing - MD

Course Characterization

The technician in Digital Marketing is able to plan, implement and evaluate digital marketing strategies and tactics in order to enhance the presence of the companies, products and brands in the online medium.

Graduate Activities

  • Develop and implement marketing and communication planning an online marketing strategy
  • Develop and coordinate digital marketing campaigns;
  • Manage the identity and brand positioning;
  • Define and apply criteria for segmentation of markets in digital scope;
  • Monitor the implementation of the legislation in the planning of commercial marketing and communication online market strategy;
  • Create content for the digital media aligned with the needs of consumers;
  • Manage and use the new digital media available with innovative techniques for sale of goods, services and ideas;
  • Coordinate media planning and digital tools and online media;
  • Monitor and manage the impact of digital marketing campaigns;
  • Manage and select the best communication tools for the implementation of branding strategies defined under digital;
  • Plan and manage the commercial projects under electronic scope;
  • Define, implement and evaluate the digital marketing plan of an enterprise.

Companies registered for training in work context

  • Covet Town, Lda;
  • Covet, Lda;
  • CVTSGPS;
  • LoboYou, Lda;
  • MeninaDesign, Lda;
  • Preggo, Lda;
  • Preggo Lighting, Lda;
  • Preggo Metals, Lda;
  • Preggo SGPS;
  • Preggo Upholstery, Lda;
  • Secret Brands, Lda;
  • Younique, Lda.

Course Structure

Unidade Curricular (1º Ano)

HLS*

ECTS

 Communication in the English language

60

6

 Fundamentals of Economics and Management

60

6

Marketing fundamentals

60

6

Computer and Internet law

60

6

E-Business

60

6

Human Behavior in Organizations

60

6

Social Media Marketing

60

6

Search Engine Optimization

60

6

Design & Multimédia

60

6

Branding & Content Management

60

6

Total

600

60

 

Unidade Curricular (2º Ano)

HLS*

ECTS

E-Commerce

60

6

Online Communication 

60

6

Customer Relationship Management

60

6

Mobile Marketing 

60

6

Digital Marketing Plan

60

6

Training in a Work Context

750

30

Total

1050

60

HLS - Hours Semester
ECTS - European Credit Transfer System

 

ISPGAYA cours for progression of studies

Coordenador:

Prof. Doutor José Santos | jdsantos@ispgaya.pt
Contacte-nos